Internet Marketing Strategy

Using digital marketing to effectively promote your accounting firm requires a plan that balances many elements, from the look and feel of your website to how you attract prospects and what you say to them. Its about much more than a shiny new website or being number 1 on Google. Your success depends on using the internet to achieve your accounting firms specific goals; More prospects, better...
read more

Creating a Marketing Message

In a previous post we briefly discussed creating a marketing message for your accounting firm, now we will get into more detail about how to create your own marketing message. Firstly Here’s what not to Do! Dont wear a label Imagine a hypothetical situation. You were at an event where you were introduced to Bob. You knew that Bob runs a company which might use your service and Bob asks you,...
read more