How important is SEO to your accounting firm?
In todays competitive market, proper SEO (Search Engine Optimisation) means the difference between being found or being ignored, or put another way flat fees or growth at your accounting firm.
The reason SEO is important is simple
When someone searches for “Accountant” on Google for example, they are presented with a page that displays results 1 to 10 of millions. Now nobody is going to click on millions of results. In fact while estimates vary, it is well accepted that more than half the clicks are in the first 5 results, and only 8% of people click beyond page 2 of the search engine results.
Search engines have changed dramatically over the past few years, not only have the search engines like Google and Bing themselves changed – but they have also changed how many people navigate the web, research products and services and make buying decisions.