Using digital marketing to effectively promote your accounting firm requires a plan that balances many elements, from the look and feel of your website to how you attract prospects and what you say to them. Its about much more than a shiny new website or being number 1 on Google.
Your success depends on using the internet to achieve your accounting firms specific goals; More prospects, better prospects, more paying clients whatever your goals are, a properly executed internet marketing plan will enable you to achieve your goal.
If you dive into re-designing your website, adding a new gadget, running pay per click advertising or joining a new social media website without a well thought out plan – you will waste time and money and not know where things went wrong.
We can develop a comprehensive internet marketing plan for your accounting firm that will guide you, step-by-step towards your accounting firms goals.
“The Accountancy Internet Marketing Handbook”
The Accountancy Internet Marketing Handbook includes a complete review of your current internet marketing efforts. We will point out what you are doing well, what you are doing wrong as well as all areas that need improvement. In addition we also highlight and detail interesting insights and directions that you may not be aware of. The Accountancy Internet Marketing Handbook is written specifically for you;
The Handbook is Structured Like This
- Complete Review of Your Accounting Firms Goals and Current Online Status
- An In-Depth Analysis of Your Potential Clients Online
- Your Visual Presentation: Your current creative direction & site design (along with recommendations)
- The Mechanics
- Site Usability
- Site structure and architecture
- Standards compliance & accessibility
- Contingency design
- Review Current Newsletters and Other Push Marketing
- Your Internet Marketing & Digital PR Strategy
- Search Engine Optimisation
- Paid Search Marketing
- Display Advertising (Banners and placement)
- E-mail Marketing
- Blog Marketing and Other Opportunities
- Location Based Marketing
- Mobile: Platform & Opportunities
The Accountancy Internet Marketing Handbook is a complete step-by-step guide to your Accounting Firms internet marketing strategy. It answers questions like:
- Should we build a new website, or improve our current one?
- What should our site really look like?
- What should we say on it?
- Do we need to get involved on Social Media Sites?
- How should we get people to find us?
- How can our accounting firm benefit from Mobile & Location Based Services?
- How will we measure all of our internet marketing efforts to see if it is working?
Personal Attention To Your Goals
As the founder and lead consultant of Accountancy.com, I write all of our Handbooks.
I will meet you in person, on the phone or via video conference for an initial 1-hour meeting. At that meeting, we will discuss your goals, the challenges you have faced so far on-line, the type of clients you work with (and would like to attract) and any other relevant information.
After our initial meeting – Our real work begins.
We do a complete review of your website including, design, usability, visual suitability and other issues. We also do a complete analysis of your site and identify any issues which might prevent search engines from finding and indexing your website or not rank it appropriately. We will do a complete link analysis on your site and some of your competitors sites to identify who is linking to you and what other link opportunities may be available.
Simultaneously we research your clients and prospects to identify;
- The search keywords & phrases they use to find you (and your competitors)
- Their favorite websites
- Their activity on social media
- Questions they will commonly have when they visit your site
- Potential advertising opportunities – specific to your accounting firm
Finally, we conduct a complete review of your current online marketing for effectiveness and completeness. All of this information forms part of the handbook.
We also prepare a complete list of recommended improvements. This service doesn’t include re-designing your site, but we will tell you exactly what you need to do to achieve success.
The handbook usually takes 3 – 4 weeks to complete, once complete, I will meet with you and your team for a half-day workshop. We review the handbook and make sure it all makes sense to you.
As part of this service I will be available to you and your team for follow-up questions by phone or e-mail.
A month or two later, we will arrange a follow-up meeting and prepare a brief status report to show you how you are doing with respect to the plan, point out areas where you are succeeding and recommend ways to improve.
What Does The Handbook Cost?
The complete consulting package costs €7,500 (excluding any travel costs). For that you get the Accountancy.com team as your virtual Head of Digital Marketing and a complete Online Marketing Strategy for your accounting firm, laid out in an easy to follow, step-by-step manner.
Benefits to You
This consulting package delivers an actionable digital marketing strategy designed specifically for your accounting firm. It forms a comprehensive foundation for your online efforts from your website, to social media, online advertising right through to analytics and measurement.
The Accountancy Internet Marketing Handbook is a valuable document to which you can refer again and again as your online efforts progress. The handbook can be given to any internal or external web team or agency to guide them on your website or any other part of your digital marketing efforts.
This comprehensive consulting package gives us a chance to demonstrate our expertise, insights and capabilities to you. It gives you the chance to jump-start your digital marketing efforts by fast-tracking your online strategy and benefiting from our extensive internet marketing experience.
We want you to be 100% satisfied! If we prepare our Handbook and you’re not satisfied, we will fix it. If we cant fix it to your satisfaction, we will give you your money back.
If you are ready to order your very own Accountancy Internet Marketing Handbook, or you have any questions, please fill in the form below;