The continued success of your accounting firm, regardless of its size or location depends on lead generation and client retention. Generating increased revenue from your existing clients is a critical requirement for your firm but in order to achieve sustainable growth you also need to consistently generate new leads and prospects.
One of the best ways to generate new leads and nurture existing clients is by implementing a carefully planned and engaging email marketing strategy. Email is a tool that nearly everyone in business uses today, and it continues to grow and be more prevalent among Internet users worldwide.
Compared to traditional direct marketing or sending emails from your desktop, professional email marketing solutions have many benefits. For example;
Boost Client Communication
Keep Clients and prospects engaged with email newsletters that cover topics that are relevant to them. Email Marketing puts you in clients’ inboxes.
We’ll help you craft your message, correctly setup your email campaigns and avoid spam filters.
Amplify Your Message
By incorporating your accounting firms social media presence into your email marketing campaigns you can extend your reach beyond your clients. Given the right opportunities many of the recipients on your email list will share your message with their friends, and followers — on Facebook, Twitter, LinkedIn, Google+ and more. Let us help you to put social media to work for your firm.
Look Professional
You and your accounting firm are professionals – You wouldn’t want your communication to look any other way. We will setup professional email templates that are consistent with how you want to portray your accounting firm. After-all, first impressions count.
Target your customers directly
Increase the impact of your email newsletters by segmenting your email lists by customer interests. Sending relevant and targeted email marketing increases response rates.
Grow Through Referrals
Email newsletters are easy to forward. When your loyal clients forward your newsletters to their friends — you get new prospects. Increase your mailing list by putting our “Join My Mailing List” button on your website or Facebook page. Email marketing turns fans, friends, and followers into loyal clients.
Comprehensive Analytics
Learn who opens, clicks, and forwards your marketing emails and newsletters. Graphs and reports show your email marketing response rates. See who opens your emails, who forwards them to friends, and who clicks on which links. Learn what people are interested in, so you can tailor your content, increase responses, and grow your accounting firm.
