Posted by on Oct 18, 2011 in Marketing

Become an Accounting Local Hero

Like it or not much of your business as an accountant is local. On the internet size isnt everything, in fact size can be a distinct disadvantage in many cases. I have noticed recently that the Big 4 accounting firms are not doing terribly well in the organic search results on Google. For some time now, Google, Bing and Yahoo have mixed the “Local Pages” in with the organic search results...
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Posted by on Jun 21, 2011 in Marketing

Trend 2 – Amplification of Individual Accounting Experts

Are you an expert in your field of accounting? I bet you are! Imagine for a moment that a national TV station was doing a business affairs piece and wanted some commentary on a topic that’s firmly within your specialty. Are you the person they call? If not, why not? Your more than qualified, you have the experience and the knowledge. Imagine what it would do for your business development...
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Posted by on Jun 20, 2011 in Marketing

Trend 1 – Anyone to Anyone Communication & Connections

Trend 1 – Anyone to Anyone Communication & Connections By comparison with today, in the pre-internet era most of us lived in relative isolation. Unless you were unusually adventurous the range of people you interacted with was probably limited to your family, friends, co-workers, clients and neighbours. Even if you were very adventurous the ways in which you could meet with and connect...
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Posted by on Jun 17, 2011 in Marketing

12 Macro Trends That You Need To Figure Out As An Accountant

12 Macro Trends That You Need To Figure Out As An Accountant Its easy to imagine the future being just like today with cooler gadgets. If you look closely you will notice that something bigger is happening. The landscape that shaped business and commerce and accounting firms for the last century has changed so significantly that we might as well be on an alien planet. The Internet has been...
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Posted by on Jun 15, 2011 in Marketing

Creating a Website For Your Accounting Firm

Creating a Website For Your Accounting Firm In the early days of the World Wide Web most websites were published using a language called html (hyper-text mark-up language). Where web pages had static content this worked fine but the downside of html websites was that you needed a programmer or a web developer to make even simple changes to a page. An important step which enabled the web to expand...
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Posted by on Jun 13, 2011 in Marketing

Prepare To Create a Great Website For Your Accounting Practrice

Make an Impact Online – Creating a Great Website For Your Accounting Firm When I discuss the topic of websites with many accounting firms I commonly hear a variation on the following statement; “Our website simply isn’t working. It is just not delivering results.” This is often a very sensitive issue with accountants as many of them have buried tens of thousands of Euros....
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