Become an Accounting Local Hero
Like it or not much of your business as an accountant is local. On the internet size isnt everything, in fact size can be a distinct disadvantage in many cases. I have noticed recently that the Big 4 accounting firms are not doing terribly well in the organic search results on Google. For some time now, Google, Bing and Yahoo have mixed the “Local Pages” in with the organic search results when a region or city name is used as one of the keywords searched. All throughout this year Google have stepped up the game by offering “Blended...
read moreTrend 2 – Amplification of Individual Accounting Experts
Are you an expert in your field of accounting? I bet you are! Imagine for a moment that a national TV station was doing a business affairs piece and wanted some commentary on a topic that’s firmly within your specialty. Are you the person they call? If not, why not? Your more than qualified, you have the experience and the knowledge. Imagine what it would do for your business development and client acquisition strategies (not to mention your career) if you were the publicly recognised authority in your area of accounting and business...
read moreTrend 1 – Anyone to Anyone Communication & Connections
Trend 1 – Anyone to Anyone Communication & Connections By comparison with today, in the pre-internet era most of us lived in relative isolation. Unless you were unusually adventurous the range of people you interacted with was probably limited to your family, friends, co-workers, clients and neighbours. Even if you were very adventurous the ways in which you could meet with and connect to new people were often limited. At the same time, most pre-internet media could be largely described as broadcast media. Television, radio,...
read more12 Macro Trends That You Need To Figure Out As An Accountant
12 Macro Trends That You Need To Figure Out As An Accountant Its easy to imagine the future being just like today with cooler gadgets. If you look closely you will notice that something bigger is happening. The landscape that shaped business and commerce and accounting firms for the last century has changed so significantly that we might as well be on an alien planet. The Internet has been mainstream now for about 15 years. Most of the time, despite the promise the internet makes, accounting firms just like yours fail to benefit. They...
read moreCreating a Website For Your Accounting Firm
Creating a Website For Your Accounting Firm In the early days of the World Wide Web most websites were published using a language called html (hyper-text mark-up language). Where web pages had static content this worked fine but the downside of html websites was that you needed a programmer or a web developer to make even simple changes to a page. An important step which enabled the web to expand into the mainstream was the developed of content management systems (CMS). Content management systems enabled non technical users to create, edit and...
read morePrepare To Create a Great Website For Your Accounting Practrice
Make an Impact Online – Creating a Great Website For Your Accounting Firm When I discuss the topic of websites with many accounting firms I commonly hear a variation on the following statement; “Our website simply isn’t working. It is just not delivering results.” This is often a very sensitive issue with accountants as many of them have buried tens of thousands of Euros. Pounds or Dollars into a website and have not benefited from any return whatsoever. Is your website working? Is it delivering results? If not, here...
read moreUsing Your Marketing Message
Using Your Marketing Message To Promote Your Accounting Practice Creating a great marketing message takes time and a good deal of creativity. Once you have picked the message you are most comfortable with it is time to test it out. Testing Your Marketing Message Try out your message with colleagues, family and friends. Once you have used it a few times you need to answer the following questions; Are you comfortable using the message yourself? Do people quickly understand what you do? Does it help start conversations? Does it prompt people to...
read moreCreating a Marketing Message
In a previous post we briefly discussed creating a marketing message for your accounting firm, now we will get into more detail about how to create your own marketing message. Firstly Here’s what not to Do! Dont wear a label Imagine a hypothetical situation. You were at an event where you were introduced to Bob. You knew that Bob runs a company which might use your service and Bob asks you, “So what do you do”? How do you answer? If you answered, I am an Accountant, or I am a Partner at X, or I am Tax Manager at Y or any of a...
read moreSell Your Accounting Services in 8 Seconds
Can You Sell Your Accounting Services in Less Than 8 Seconds? My guess is that you cant. But you can loose the attention of potential clients in well under 8 seconds. The thing is that we are all bombarded with telephone calls, voice-mails, advertisements, cold calls, email, spam, tweets, Facebook updates, text messages and a million other distractions during our day. In our modern “always-on” 140 character society we have evolved this great ability to shut out just about everything that doesn’t immediately capture our imagination or...
read moreMarketing For Accountants
As a Senior Manager or Partner in your accounting firm you are truly on top of your game. The work you put in and the sacrifices that you have made from the earliest days of your training through to now have helped shape you to become the specialised and dedicated professional that you are today. You have the confidence in your ability to solve any problem, add creative insight and bring value to your clients in a way that is unique to you and only possible because of the significant experience you bring to the table. The clients you deal with...
read more
